In today’s world, it is not enough to be the best.

You have to be the best known.

Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.

\When people think of you first, they’re more likely to purchase your products, services or business.

Top of Mind is your go-to podcast helping founders and growing brands stay top-of-mind.