Social Six: 6 Reasons Your Brand Should Be On TikTok

The Social Six brings you 6 things every month you need to be across when it comes to the world of social media.

Written by Gambit Collective’s Social Media Account Manager - Laura Hodges.

1. TikTok's advanced algorithm makes your content more discoverable by the relevant audiences

2. It offers an unparalleled avenue for organic virality, wider reach and follower growth 

3. TikTok is now positioned as a search engine for Gen Z and Millennials, driving direct sales through product and service recommendations from other users

4. We’re all busy and our attention spans are shrinking - so short form video content is on the rise and here to stay. 

5. TikTok has now surpassed YouTube in watch time. By predominantly offering video content, users go to the platform for a sole purpose – to watch video content. 

6. It’s known for helping brands create a greater sense of community than other social media platforms

Follow @gambit.collective on Instagram + TikTok.

We regularly post content ideas 😉