Build a brand like the Matildas.

The Matildas brand is powered by their stories...


💛 the story of equality in sport
💚 the story of being the first Australian soccer team (male or female) to reach the semi-final in a World Cup
💛 the story of Sam Kerr and her journey post injury
💚 the story of Mackenzie Arnold and her journey of hearing loss
💛 the story of Katrina Gory, as a mother and an ambassador for single mums and IVF
💚 the story of Hayley Raso and her ribbon
💛 the story of the longest penalty shootout in any world cup
💚 the story of a nation getting behind their world cup journey

Not many Australians will be able to tell you the position each of the players play, but they certainly know their faces and they now know their names and their stories.

The Matildas story highlights the significance of resilience; their path to success is a tale of determination that echoes beyond the soccer field, it builds trust, and trust builds a community.

Marketers, brands and individuals can learn a lot from the Matildas and the brand they have built.

People don't need to know what you do, they need to know you and your story.

Start sharing it.